Apple Eyes Beats Music Patent Portfolio
In light of a potential Beats acquisition by Apple, Envision IP analyzed the patent portfolios of Beats and its former manufacturing partner, Monster Cable Products.
Reports surfaced last week that Apple is reportedly in talks for a $3.2 billion acquisition of Beats Electronics. Beats is known for its headphones and speakers, as well as its online music service. When Beats was founded in 2008, it initially had a manufacturing partnership with Monster Cable Products, Inc. The partnership terminated in 2012, at which time Beats began manufacturing its products in-house.
Envision IP compared the patent portfolios of Beats and Monster to understand the IP that Apple may potentially acquire from Beats.
Beats currently owns 25 US design patents, 6 US utility patents, and 9 published US patent applications that are currently pending. There has been speculation that Apple is interested in Beats in part due to its online music service. Beats has 5 utility patents and 6 published applications assigned to Beats Music LLC that relate to online music streaming which were acquired from MOG, Inc. in 2012. These patents relate to searching for content in a music sharing environment, sharing music and related meta-data, generating a playlist based on user preferences, and various interactive playlist control technologies.
Beats’ design patents primarily relate to its signature ear-covering headphones, as shown in the figure below from US D632,668:
Monster has a relatively large US patent portfolio, with 215 active US design patents, 54 US utility patents, and 44 US patent applications that are currently pending (note: this data was provided to us by Monster). Monster is well known for its audio-visual cables, and many of its patents are related to those product lines. However, 44 of Monster’s patents and applications are related to headphone and audio products. Interestingly many of these are design patents which were filed by Monster in 2011 and 2012, towards the end of its manufacturing partnership with Beats. For example, see a figure from Monster’s US D657,776 below:
If Apple’s interest in Beats is primarily fueled by the company’s online music service, Beats appears to have a patent portfolio that covers many back-end and front-end features of Beats Music. As an added bonus, Apple will also acquire a significant design patent portfolio that covers many aspects of Beats’ headphone and speaker products.
It is not clear how Monster will react to a potential acquisition of Beats. However, Monster has significant IP that protects its product lines - IP that will allow it to compete with any future Apple-branded Beats audio devices.